L'Oréal Paris Preference 9.1 Viking Light Ash Blonde

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.

* Consumer test except for copper/red shades.

** Instrumental tests on grey hair swatches before and after using Préférence.

Directions

1. Prep: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.
2. Apply Colour: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.
3. Care: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.

Ingredients

1205693 – Colourant Gel: Aqua / Water , Trideceth-2Carboxamidemea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium D

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.