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Winter Catalogue

Welcome to, Australia’s Favourite Discount Department Store!

Welcome to, Australia’s favourite discount department store. If you love a bargain, you’ll love! We offer a huge range of 7,500 big brand names and quality products at heavily discounted prices in 24 categories – everything from toys, manchester, wine, electrical appliances, homewares, home furniture, outdoors, sports and fitness, apparel, floor rugs and more.

Why you’ll love shopping at

  • You’ll receive great value deals that won’t break your budget!
  • We have delivered 4 million parcels to over 1 million happy customers!
  • You’ll enjoy fast delivery with our next day dispatch on 95% of items#!
  • You can also track and trace your products via our major delivery partners Australia Post and TNT
  • We offer safe payments such as PayPal and BPAY, Visa and Mastercard.
  • 24/7 Live Chat means we can help you at any time, day or night all year round.
  • You’ll love our 14 day change of mind customer promise!
  • We are 100% Australian owned and operated
  • You’ll receive peace of mind when buying. Our online checkout is protected by secure industry standard SSL protection, for your absolute privacy^
  • Find out why our customers love shopping with us for a bargain and check out our testimonials from our customers.

The Family
The Family

Paul Greenberg and Michael Rosenbaum - Co-founders of History was founded in October 2004 by Paul Greenberg and Michael Rosenbaum.

Paul and Mike were previously the largest sellers on eBay Australia, trading under the name of Auctionbrokers. After realising customers preferred instant purchase rather than go through the whole auction process, Paul and Mike set up a separate website - and was born!

We’ve continued to grow over the years, outgrowing four separate warehouses to arrive at our massive 40,000m² site facility with a warehouse which is 1km in length! We have also delivered 4 million parcels to over 1 million happy customers!

Today, we are Australia’s favourite discount department store and voted Australia’s leading discount department Store by Hitwise 2005-2009!* We operate as a small to medium business via multiple retail channels with the exception of bricks and mortar outlets.

Our Vision

"To Be The First, Favourite, Fastest
and Most Fulfilling Place to Shop for Bargains

By Providing:

  • A convenient, safe and trusted shopping experience
  • A variety of popular products at bargain prices
  • A quick reliable fulfilment
  • A superior customer service experience - “Customer Dealight”

Our Team

We are a passionate team and yes, we’re all real people! With over 120 staff you can be assured we’re committed to offering you the best possible bargains and an enjoyable online shopping experience.

Our Buying Team

Our Buying team are talented and hard working stock scouts who aim to source the hottest deals in the country so you’ll be able to bag a bargain all year round!

Our Distribution Centre Team

Our Distribution Centre team pack and send your orders fast! With next day dispatch# they’re focused on getting your parcels out as quickly and efficiently as possible.

Our Customer Service Team

Our friendly and helpful Customer Service team are available to you 24/7 to answer any questions such as information about a product and warranties & returns.

Our Marketing Team

The Marketing team are hard working passionate marketeers who design & deliver hot offers to your inbox every day via our newsletter and provide exciting and exclusive offers like sitewide Free shipping.

Our IT Team

Our IT team work around the clock to ensure the site is safe and secure. They love implementing more user friendly website functionality so that you’re shopping experience is easy, fun and consistently good!

Our Finance Team

The Finance Team are an important team who ensure your orders are processed fast and safely. With constant auditing, you can be assured your information is safe.


Awards & Praise

#1 Online Department Store ranked by HitwiseIt’s always nice to receive a pat on the back and we’re very proud of the numerous awards we have won over the years.  We’re currently the #1 Online Department Store ranked by Hitwise for 5 consecutive years. We’ve also won a myriad of other credible Awards too so we must be doing something right!

For more information, check out our Awards page.

Media Centre

If you’re keen to advertise on our site, want to arrange an interview, need product images for media purposes or generally want to keep up to date with our recent media articles/releases, you’ll find it all in our Media Centre!

Want to receive exclusive offers, hear the latest news and find out interesting facts?  Follow us on Twitter, ‘Like’ our Facebook page and read our Blog and you’ll never miss out!

Follow us on Twitter!Join us on FacebookRead our Blog!

Frequently Asked Questions

You’ll find all the answers you need at our Help Centre including answers to your frequently asked questions or you can get in touch with our friendly Customer Service team via Live Chat or email.

Click Here to Continue Shopping!

* Ranked by Hitwise 2005-2009

^ View our privacy statement here which explains in detail how we work to keep your personal details private.

# Over 95% of parcels are dispatched the next day via Australia Post.

Australia's cheapest online department store